You have a couple of options for getting a hot sales letter or hot sales copy for your web site.
Marlon Sanders tells it like it is.
Option 1:
You can hire out the writing to an inexpensive freelancer using elance.com or another similar service.
My friend Michel Fortin has a whole business built around critiquing and "fixin'" those letters.
I like elance.com a lot. But guys and gals, if you're planning on putting your web site's conversion rate in the hands of a writer in Malaysia (or wherever) who writes your letter for $200, you better rethink your strategy.
Writing a sales letter is NOT equivalent to having articles or ebooks written.
The highest paid writers IN THE WORLD are sales letter writers.
Option 2:
You can use a fill-in-the-blanks tool. I should know about this option. I created the original software program that did this and in doing so innovated a whole entire new category of product that now has a number of entrants.
My offering is called "Push Button Letters."
Now listen up: It is NO REPLACEMENT for serious a to z training in how to write your own sales letters.
On the other hand, I do realize a lot of you can't afford the G+ (grand plus) for Yanik's course, John Carlton's, or whoever's course you happen to think is the best.
If you learn the basics of writing sales letters and use Push Button Letters, and you really put your brain into it, I contend you're going to be far better off than if you hire someone with English as a second language who has no idea about your product, the market or your customers.
Guys and gals -- this is common sense.
Lemme tell you straight up what is NOT going to happen.
You are NOT going to get a world class, high-converting letter from someone with English as a second or third language who doesn't know your business.
Nor are you going to get one by spending all of 30 minutes with the Push Button Letters Software.
It takes W-O-R-K.
That's a potty mouth word in this business. I might as well just said the F bomb. I would have lost less readers!
Some people get remarkable results with Push Button Letters. But they put elbow grease into it.
However, using the software without really and truly understanding all the nuances of writing, crafting and creating powerful INTERNET copy, is still NOT the ultimate route to go.
Sooner or later, you've GOT to fork over the bucks to get a much deeper, more profound, more powerful understanding of how to write copy.
Now, because of this, you're going to see me make changes and modifications to the entire Push Button Letters process. I'm going to work my tail end off to make Push Button Letters more powerful, more useful, more helpful to you.
But even at this, NOTHING REPLACES learning a to z how to write all types of Internet ad copy.
NOTHING.
However, since most of us can't spare the extra time or money Push Button Letters holds the key to your success!
--Marlon Sanders
