What is search engine optimization?
The art of getting a website as close to the top of a search engines results based upon a keyword or keyword phrase.
Research confirms over 80% of web visitors use search engines to find the information they're seeking online. When a potential customer conducts a search for keywords related to your site's products or services, does your page appear in the top listings? How many customers are you potentially losing because your competitors have better visibility?
Web-savvy companies have discovered that Search Engine Optimization is one of the most cost-effective marketing vehicles for driving highly-targeted and qualified traffic to their web sites.
- Maximize your site's visibility with the search engines
- Drive more qualified prospects to your site
- Stay ahead of your competition
- Increase your sales conversion and ROI
Determine Keywords: Start off the Search Engine Optimization process right! Determine which keywords are most searched on and refine your selection to improve your rankings. Also, identify least competitive keywords to address a potential competitive advantage.
Page Builder: Once you've chosen the optimal keywords, you then need to create or modify at least one of your web pages for maximum visibility to ensure your most relevant content gets conveyed via the search engines.
Page Critic: Knowing your position for various keywords and search engines is only the beginning. The process of the Page Critic is the technical part of our services where we analyze the various search engines expected evaluation of your pages and provide you with straightforward recommendations on actions to take to optimize your site.
Recommendations are based on a comparison of your pages to an index of top performing sites, as well as on comparisons to specific competitors you identify. Page Critic also features enhanced page-change detection, allowing us to determine with greater precision which competitor pages have changed since they were last indexed and alert you to respond.
Upload Process: Optimized pages are then uploaded to your website and checked to make sure that the pages are as expected.
Submitting to the Engines: Once built, we submit your optimized pages to the supported engines. It is important to use responsible practices when submitting pages to the engines. Where possible, we verify that the pages have been submitted. Each engine is different in their acceptance practices and in many cases we simply wait to see if your position has improved.
Reporting: You will receive valuable reports on keyword rankings and visibility scores on a regular basis.
