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HOUSTON WEBSITES KEYWORDS |
Finding your keywords in search engines is the first step to a successful online business. It's the most important thing you can do to ensure the success of your Web site.
Target the wrong keywords and all your efforts will be in vain. Choose the right ones, and you'll see your traffic skyrocket. Therefore, think long and hard on what keywords people are likely to use to find you. Make lists of them and then combine them into two- or three-word phrases.
For example, you rarely want to target a single keyword for two reasons:
- The keyword is probably highly competitive and very general, making it difficult, if not impossible, for you to score a top ranking.
- If you're lucky enough to get a top ranking for a very general keyword, you may have a lot of traffic to your site, but that traffic won't convert to sales. Aren't you ultimately after traffic that converts to sales?
Suggested steps for choosing the best Keywords in the Search Engines for your site:
- The first thing you need to do when considering keywords is to determine your target audience. Who are you targeting with your Web site? Most Web sites have more than one target audience. Choose your keyword phrases and write your Web site content based on your target audience(s).
- When choosing keywords, it's crucial to FOCUS! People learn quickly that if they type in "real estate" or "properties," they'll get listings for real estate from all over the world. A better use of your time is to PAIR the generic keywords with something more specific. Then, you're targeting your page after your target audience, which may bring you less traffic but more qualified prospects and a lot less competition.
Our Search Engine Optimization Service is designed to monitor your rankings on a broad array of keywords and informational pages very quickly. However, we're continually dismayed by people trying to monitor their positions on keywords that people are highly unlikely to use.
Pair your words with one or two other words. Statistically, most people search for two- to three-word phrases to avoid getting back too many unrelated matches.
Don't worry about there not being enough top 10 slots where you can achieve a high ranking. True, there are some keywords that are very competitive. But if you determine your target audience and learn what they're doing when they go online, the number of potential keyword choices is endless. There are SO MANY other keywords and keyword combinations where you can achieve a top-10 ranking. It's really NOT very difficult at all! Once you tap into phrases people are searching on to find your Web site, you'll have tapped into a continuous stream of free advertising for your online business, which sure beats paying out a $1,000 or more a month in unsuccessful banner ads.
For example, if you don't achieve a good ranking on "cheap airfares," keep trying, but also be creative and target "inexpensive airfares" too. It's all about thinking like your customer or clientele. It's really pretty easy to find a keyword combination that you can dominate in the search engines. You'll often find that there are more people searching for these other phrases than were searching for the first phrase you thought of. In marketing, this is called "carving out your niche."
What savvy marketers do is to identify a "niche" that few others are targeting and go after it. You will gain these benefits, too, when you have us help you stay on top of your rank under ALL the important keywords and keyword combinations. Good management is the key to achieving a range of good rankings, each of which will bring you scores of new traffic…if you choose the proper keywords.
Return to Houston Websites Search Engine Optimization or Contact us today.
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